For many companies, there is no more valuable medium for sourcing essential information and sales leads, than Handbooks and Directories.

Whilst magazines, provide excellent opportunities for tactical advertising, support for product launches and the build-up of awareness, Handbooks and Directories are the first port-of-call for businesses sourcing potential new suppliers or companies entering a new market requiring product or service information. With an average shelf life of at least a year, they also provide extended exposure to your advertisements.

In addition to providing an annual overview of the sector in which they are published, Handbooks and Directories provide markets with data, such as Trade Associations, Professional and allied organisations and affiliated exhibitions; information not easily obtainable elsewhere from a single source.

Handbooks and Directories are viewed by many as complementary rather than competitive to publications in the same marketplace; providing advertisers with a completely balanced schedule over a much lengthier time span.

Targeting Key Buyers and Decision-Makers

The readership of our Handbooks and Directories is carefully controlled in much the same way as our magazines are rigorously monitored to reach all key decision-makers and buyers.

Like all other divisions within Datateam, our portfolio of Handbooks and Directories is constantly expanding. It currently embraces: